Results: 5
Marketing public relations: A consumer-focused strategic perspective.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 1, p. 5, doi. 10.1362/147539214X14024779343631
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- Publication type:
- Article
Concerns and developments in customer behaviour across industries.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 1, p. 1, doi. 10.1362/147539214X14024779343596
- By:
- Publication type:
- Article
Trends in cosmetics purchase: Ethical perceptions of consumers in different cultures. A cross country comparative study between South Asian and Western consumers.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 1, p. 57, doi. 10.1362/147539214X14024779343758
- By:
- Publication type:
- Article
Perceptual antecedents of voice-to-voice service encounters and their impact on future purchase intentions: Evidence from a South Asian country.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 1, p. 43, doi. 10.1362/147539214X14024779343712
- By:
- Publication type:
- Article
Online trust antecedents and their consequences on purchase intention: An integrative approach.
- Published in:
- Journal of Customer Behaviour, 2014, v. 13, n. 1, p. 25, doi. 10.1362/147539214X14024779343677
- By:
- Publication type:
- Article