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Editorial.
- Published in:
- Journal of Customer Behaviour, 2012, v. 11, n. 1, p. 1, doi. 10.1362/147539212X13286273975157
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- Publication type:
- Article
Influence of normative and informative values on fashion clothing involvement of Indian women.
- Published in:
- Journal of Customer Behaviour, 2012, v. 11, n. 1, p. 9, doi. 10.1362/147539212X13286273975193
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- Publication type:
- Article
Predicting the effectiveness of celebrity endorsements using the balance theory.
- Published in:
- Journal of Customer Behaviour, 2012, v. 11, n. 1, p. 33, doi. 10.1362/147539212X13286273975238
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- Publication type:
- Article
Generations living their own life: The differences in lifestyle and consumer behaviour between busters and baby boomers.
- Published in:
- Journal of Customer Behaviour, 2012, v. 11, n. 1, p. 53, doi. 10.1362/147539212X13286273975274
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- Publication type:
- Article
Neural correlates of the emotional and symbolic content of brands: A neuroimaging study.
- Published in:
- Journal of Customer Behaviour, 2012, v. 11, n. 1, p. 69, doi. 10.1362/147539212X13286273975319
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- Publication type:
- Article