Harketing academics and practitioners: Towards togetherness.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 291, doi. 10.1362/147539211X602522
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- Publication type:
- Article
Works matching IS 14753928 AND DT 2011 AND VI 10 AND IP 3
Results: 6
1
2
Linking consumer-brand identification to relationship quality: An integrated framework.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 271, doi. 10.1362/147539211X602513
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- Publication type:
- Article
3
The measurement of the number, uniqueness and valence of brand associations across three product categories.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 245, doi. 10.1362/147539211X602504
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- Publication type:
- Article
4
Is consumer serf-confidence a stable phenomenon? The effect of mood on serf-confidence dimensions.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 223
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- Publication type:
- Article
5
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 207, doi. 10.1362/147539211X602487
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- Publication type:
- Article
6
Editorial.
- Published in:
- Journal of Customer Behaviour, 2011, v. 10, n. 3, p. 201, doi. 10.1362/147539211X602478
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- Publication type:
- Article