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Editorial.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 221, doi. 10.1362/147539210X533142
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- Article
Statistics in marketing and consumer research.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 229, doi. 10.1362/147539210X533151
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- Article
Reflecting upon the linguistic limitations of marketing managerial practice.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 243, doi. 10.1362/147539210X533160
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- Article
Service-dominant logic: marketing research implications and opportunities.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 253, doi. 10.1362/147539210X533179
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- Article
Managing customer perceptions of the business environment for competitive advantage.
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- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 265, doi. 10.1362/147539210X533188
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- Article
Understanding loyalty from a customer's perspective.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 283, doi. 10.1362/147539210X533197
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- Publication type:
- Article
Configuration theory assessment of business relationship strategies: conceptual model and hypothesis development.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 3, p. 299, doi. 10.1362/147539210X533205
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- Article