Brand Management: Research, Theory and Practice.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Works matching IS 14753928 AND DT 2010 AND VI 9 AND IP 1
Results: 8
1
2
The Network Challenge.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
3
Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639
- By:
- Publication type:
- Article
4
Psychological and cultural insights into consumption of luxury Western brands in India.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 55, doi. 10.1362/147539210X497620
- By:
- Publication type:
- Article
5
Circularity of customer service experience and customer perceived value.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 37, doi. 10.1362/147539210X497611
- By:
- Publication type:
- Article
6
Functional identities, resource integrators and the service-dominant logic.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 19, doi. 10.1362/147539210X497602
- By:
- Publication type:
- Article
7
Theory, practice and impact in academic marketing research.
- Published in:
- 2010
- By:
- Publication type:
- Opinion
8
Editorial.
- Published in:
- 2010
- By:
- Publication type:
- Editorial