Editorial Essay: An extended, community focused, experiential framework for relationship marketing.
- Published in:
- 2009
- By:
- Publication type:
- Essay
Works matching IS 14753928 AND DT 2009 AND VI 8 AND IP 1
Results: 6
1
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Infiltrating an e-tribe: marketing within the Machinima [computerised games] community.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 1, p. 67, doi. 10.1362/147539209X414399
- By:
- Publication type:
- Article
3
Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 1, p. 51, doi. 10.1362/147539209X414380
- By:
- Publication type:
- Article
4
My relationship to Scarlett O'Hara - Characterising Para-Social Relationships using the Repertory Grid Technique.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 1, p. 29, doi. 10.1362/147539209X414371
- By:
- Publication type:
- Article
5
Implementing company-managed virtual communities as a relationship marketing tool: a decision systems analysis.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 1, p. 5, doi. 10.1362/147539209X414362
- By:
- Publication type:
- Article
6
Editorial: Relationship marketing with consumers in the world of Web 2.0.
- Published in:
- 2009
- By:
- Publication type:
- Editorial