The impact of a pioneer brand on competition among later entrants.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 195, doi. 10.1362/147539207X223393
- By:
- Publication type:
- Article
Works matching IS 14753928 AND DT 2007 AND VI 6 AND IP 2
Results: 6
1
2
Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 179, doi. 10.1362/147539207X223384
- By:
- Publication type:
- Article
3
Motivations for participating in charity-affiliated sporting events.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 155, doi. 10.1362/147539207X223375
- By:
- Publication type:
- Article
4
Turning customers into lustomers: the Duveen proposition.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 143, doi. 10.1362/147539207X223366
- By:
- Publication type:
- Article
5
Exit services marketing - enter service marketing.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357
- By:
- Publication type:
- Article
6
Editorial.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 109, doi. 10.1362/147539207X223348
- By:
- Publication type:
- Article