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Editorial.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 109, doi. 10.1362/147539207X223348
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- Publication type:
- Article
Exit services marketing - enter service marketing.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357
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- Publication type:
- Article
Turning customers into lustomers: the Duveen proposition.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 143, doi. 10.1362/147539207X223366
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- Publication type:
- Article
Motivations for participating in charity-affiliated sporting events.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 155, doi. 10.1362/147539207X223375
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- Publication type:
- Article
Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 179, doi. 10.1362/147539207X223384
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- Publication type:
- Article
The impact of a pioneer brand on competition among later entrants.
- Published in:
- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 195, doi. 10.1362/147539207X223393
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- Publication type:
- Article