Works matching IS 14723891 AND DT 2013 AND VI 13 AND IP 2

Results: 11

Exploring why consumers engage in boycotts: toward a unified model.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 180, doi. 10.1002/pa.1473

By:

Albrecht, Carmen‐Maria;
Campbell, Colin;
Heinrich, Daniel;
Lammel, Manuela

Publication type:

Article

Creative market segmentation: understanding the bugs in consumer behavior.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 218, doi. 10.1002/pa.1477

By:

Robson, Karen;
Pitt, Leyland;
Wallstrom, Asa

Publication type:

Article

Viral irony: using irony to spread the questioning of questionable consumption.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 172, doi. 10.1002/pa.1472

By:

Pehlivan, Ekin;
Berthon, Pierre;
Berthon, Jean‐Paul;
Cross, Ian

Publication type:

Article

Viral political communication and readability: an analysis of an Italian political blog.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 209, doi. 10.1002/pa.1476

By:

Bigi, Alessandro

Publication type:

Article

To share or not to share: the role of content and emotion in viral marketing.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 160, doi. 10.1002/pa.1471

By:

Botha, Elsamari;
Reyneke, Mignon

Publication type:

Article

Do good, goes bad, gets ugly: Kony 2012.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 202, doi. 10.1002/pa.1475

By:

Bal, Anjali S.;
Archer‐Brown, Chris;
Robson, Karen;
Hall, Daniel E.

Publication type:

Article

Issue Information.

Published in:: Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. i, doi. 10.1002/pa.1446
Publication type:: Article

Viral media & marketing: strategy, policy and exploitation.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 143, doi. 10.1002/pa.1479

By:

Plangger, Kirk;
Mills, Adam J.

Publication type:

Article

When the persuasion attempt fails-an examination of consumers' perception of branded flash mobs.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 190, doi. 10.1002/pa.1474

By:

Grant, Philip;
Boon, Edward

Publication type:

Article

The Public Affairs of a Late Spring.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 224, doi. 10.1002/pa.1478

By:

Spencer, Tom

Publication type:

Article

Bittersweet! Understanding and Managing Electronic Word of Mouth.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 146, doi. 10.1002/pa.1470

By:

Kietzmann, Jan;
Canhoto, Ana

Publication type:

Article