Unpacking the social media phenomenon: towards a research agenda.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 109, doi. 10.1002/pa.1412
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- Article
Works matching IS 14723891 AND DT 2012 AND VI 12 AND IP 2
Results: 8
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When companies get caught: The effect of consumers discovering undesirable firm engagement online.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 120, doi. 10.1002/pa.1413
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- Article
3
Gift giving and social emotions: experience as content.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 154, doi. 10.1002/pa.1417
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- Article
4
The power of popularity: how the size of a virtual community adds to firm value.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 145, doi. 10.1002/pa.1416
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- Article
5
The use of social media: an exploratory study of usage among digital natives.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 127, doi. 10.1002/pa.1414
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- Article
6
Virality in social media: the SPIN Framework.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 162, doi. 10.1002/pa.1418
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- Article
7
Teeth whitening, boot camp, and a brewery tour: a practical analysis of 'deal of the day'.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 137, doi. 10.1002/pa.1415
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- Article
8
Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition.
- Published in:
- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 105, doi. 10.1002/pa.1411
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- Publication type:
- Article