Omni‐channel customer segmentation: A personalized customer journey perspective.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3253, doi. 10.1002/cb.2401
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2024 AND VI 23 AND IP 6
Results: 29
1
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Driving eco‐friendly product purchases through social media: How does peer influence work?
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3213, doi. 10.1002/cb.2400
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- Publication type:
- Article
3
Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3232, doi. 10.1002/cb.2399
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- Publication type:
- Article
4
Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3082, doi. 10.1002/cb.2397
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- Publication type:
- Article
5
The metaverse experience: A scale development study.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3061, doi. 10.1002/cb.2396
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- Publication type:
- Article
6
The effect of category‐specific temporal frame on temporal reframing of price.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3100, doi. 10.1002/cb.2395
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- Publication type:
- Article
7
The "healthy = (un)tasty" intuition concerning colour in organic wine labels.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3046, doi. 10.1002/cb.2394
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- Publication type:
- Article
8
Envy and revenge buying behavior after the COVID‐19 pandemic: The moderating role of added purchasing power.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3175, doi. 10.1002/cb.2392
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- Publication type:
- Article
9
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3030, doi. 10.1002/cb.2391
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- Publication type:
- Article
10
The anti‐consumption journey: Unplugging for improved well‐being.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3152, doi. 10.1002/cb.2390
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- Publication type:
- Article
11
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2999, doi. 10.1002/cb.2389
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- Publication type:
- Article
12
Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3011, doi. 10.1002/cb.2388
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- Publication type:
- Article
13
Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2975, doi. 10.1002/cb.2387
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- Publication type:
- Article
14
Exploring AI technology and consumer behavior in retail interactions.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
15
Acceptance of or resistance to facial recognition payment: A systematic review.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
16
Exploring an incongruence frame for online reviews.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2913, doi. 10.1002/cb.2384
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- Publication type:
- Article
17
Self‐improvement or hedonic enjoyment? Effect of romantic experiences on consumer product preferences.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2883, doi. 10.1002/cb.2383
- By:
- Publication type:
- Article
18
Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2952, doi. 10.1002/cb.2382
- By:
- Publication type:
- Article
19
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 3112, doi. 10.1002/cb.2380
- By:
- Publication type:
- Article
20
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2897, doi. 10.1002/cb.2379
- By:
- Publication type:
- Article
21
Creating a metaverse‐me: Exploring the consumer avatar creation process.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2846, doi. 10.1002/cb.2378
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- Publication type:
- Article
22
The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2826, doi. 10.1002/cb.2377
- By:
- Publication type:
- Article
23
Are apps for urban food purchasing and consumption meeting Italian consumers' needs? A mixed‐methods analysis.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2862, doi. 10.1002/cb.2376
- By:
- Publication type:
- Article
24
When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2753, doi. 10.1002/cb.2375
- By:
- Publication type:
- Article
25
Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
26
Intrinsic motivation and its influence in eco shopping basket.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2812, doi. 10.1002/cb.2373
- By:
- Publication type:
- Article
27
Financial well‐being: An integrated framework, operationalization, and future research agenda.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
28
Pandemic‐led brand switch: Consumer stickiness for private‐label brands.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2767, doi. 10.1002/cb.2371
- By:
- Publication type:
- Article
29
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 6, p. 2751, doi. 10.1002/cb.2177
- Publication type:
- Article