Customer experience in coffee stores: A multidisciplinary Neuromarketing approach.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 243, doi. 10.1002/cb.2184
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2024 AND VI 23 AND IP 1
Results: 18
1
2
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 229, doi. 10.1002/cb.2183
- By:
- Publication type:
- Article
3
Gamification and neuromarketing: A unified approach for improving user experience.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 218, doi. 10.1002/cb.2178
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- Publication type:
- Article
4
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 1, doi. 10.1002/cb.2172
- Publication type:
- Article
5
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 203, doi. 10.1002/cb.2168
- By:
- Publication type:
- Article
6
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 186, doi. 10.1002/cb.2167
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- Publication type:
- Article
7
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 171, doi. 10.1002/cb.2166
- By:
- Publication type:
- Article
8
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 156, doi. 10.1002/cb.2165
- By:
- Publication type:
- Article
9
Doing more with less: An integrative literature review on responsible consumption behaviour.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
10
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 126, doi. 10.1002/cb.2159
- By:
- Publication type:
- Article
11
Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 107, doi. 10.1002/cb.2158
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- Publication type:
- Article
12
Exploring thematic influences on theme park visitors' satisfaction: An empirical study on Disneyland China.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 90, doi. 10.1002/cb.2157
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- Publication type:
- Article
13
Framing, risk perception and social health campaigns: A neuroscientific analysis.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 76, doi. 10.1002/cb.2151
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- Publication type:
- Article
14
What makes people hesitant from circularity: An analysis of risk, marketing mix, cost and inconvenience.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 43, doi. 10.1002/cb.2143
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- Publication type:
- Article
15
An EEG‐based neuro‐recommendation system for improving consumer purchase experience.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 61, doi. 10.1002/cb.2142
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- Publication type:
- Article
16
Factors limiting the application of consumer neuroscience: A systematic review.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
17
More than words: Rethinking sustainability communications through neuroscientific methods.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 15, doi. 10.1002/cb.2125
- By:
- Publication type:
- Article
18
Identifying determinants of refurbished apparel adoption: An attribution theory perspective.
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 1, p. 3, doi. 10.1002/cb.2121
- By:
- Publication type:
- Article