Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1224, doi. 10.1002/cb.2207
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2023 AND VI 22 AND IP 5
Results: 21
1
2
The Journal of Consumer Behaviour's first 20 years.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1282, doi. 10.1002/cb.2206
- By:
- Publication type:
- Article
3
Is no feedback perceived as a risk in online reviews?
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1211, doi. 10.1002/cb.2205
- By:
- Publication type:
- Article
4
Transformational escapes: Accessing consumer transformation through extraordinary experiences.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1199, doi. 10.1002/cb.2203
- By:
- Publication type:
- Article
5
Cross‐category revenue spillover in brand extensions: The role of within‐category experience.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1188, doi. 10.1002/cb.2200
- By:
- Publication type:
- Article
6
Patterns of buyer behavior and brand metrics in a "high loyalty" category: Liquor.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1173, doi. 10.1002/cb.2198
- By:
- Publication type:
- Article
7
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1296, doi. 10.1002/cb.2197
- By:
- Publication type:
- Article
8
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1158, doi. 10.1002/cb.2192
- By:
- Publication type:
- Article
9
Effects of mental accounting on purchase decision processes: A systematic review and research agenda.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
10
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1043, doi. 10.1002/cb.2067
- Publication type:
- Article
11
Do maximizing consumers engage more in conspicuous consumption?
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1146, doi. 10.1002/cb.2190
- By:
- Publication type:
- Article
12
Letter to the editor: Rebuilding consumer trust through social interactions.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1048, doi. 10.1002/cb.2059
- By:
- Publication type:
- Article
13
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1096, doi. 10.1002/cb.2182
- By:
- Publication type:
- Article
14
The road to learning "who am I" is digitized: A study on consumer self‐discovery through augmented reality tools.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1112, doi. 10.1002/cb.2185
- By:
- Publication type:
- Article
15
Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1084, doi. 10.1002/cb.2181
- By:
- Publication type:
- Article
16
Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1128, doi. 10.1002/cb.2189
- By:
- Publication type:
- Article
17
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
18
"In the sky with diamonds": Hedonic motivations in experiential luxury buying after a crisis.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1045, doi. 10.1002/cb.2028
- By:
- Publication type:
- Article
19
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1074, doi. 10.1002/cb.1984
- By:
- Publication type:
- Article
20
Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1062, doi. 10.1002/cb.1969
- By:
- Publication type:
- Article
21
Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1050, doi. 10.1002/cb.1964
- By:
- Publication type:
- Article