Works matching IS 14720817 AND DT 2022 AND VI 21 AND IP 1
Results: 13
Honouring Gerald Goodhardt (1930–2020).
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 3, doi. 10.1002/cb.2011
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Using the Dirichlet model to predict how fashion brands compete and grow on eBay.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 63, doi. 10.1002/cb.2006
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Dirichlet implications for portfolio management.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 49, doi. 10.1002/cb.1996
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Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 80, doi. 10.1002/cb.1994
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How websites compete in the Middle East: The example of Iran.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 121, doi. 10.1002/cb.1992
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Quantifying the target market for advertisers.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 33, doi. 10.1002/cb.1986
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How persistent are duplication of purchase partitions?
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 137, doi. 10.1002/cb.1985
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Consumer perceptions and behaviour towards branded commodities.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 19, doi. 10.1002/cb.1982
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How loyalty extends across product categories.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 153, doi. 10.1002/cb.1981
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Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 92, doi. 10.1002/cb.1979
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The Dirichlet model in marketing.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 7, doi. 10.1002/cb.1975
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Empirical generalisations in customer mindset metrics.
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- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 102, doi. 10.1002/cb.1961
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- Article
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 1, p. 1, doi. 10.1002/cb.1951
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- Article