Branded entertainment: Gender differences in reactions to star ratings.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 166, doi. 10.1002/cb.1755
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2019 AND VI 18 AND IP 2
Results: 9
1
2
Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 151, doi. 10.1002/cb.1754
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- Publication type:
- Article
3
Effects of construal level and need for cognition on consumers' responses to temporally framed benefits.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 135, doi. 10.1002/cb.1753
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- Publication type:
- Article
4
Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 120, doi. 10.1002/cb.1752
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- Publication type:
- Article
5
Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 109, doi. 10.1002/cb.1751
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- Publication type:
- Article
6
Go big or go home: Risk seeking for experiential choices.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 97, doi. 10.1002/cb.1750
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- Publication type:
- Article
7
Donation to charity and purchase of cause‐related products: The influence of existential guilt and experience.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 89, doi. 10.1002/cb.1749
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- Publication type:
- Article
8
Loss is a loss, why categorize it? Mental accounting across cultures.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 77, doi. 10.1002/cb.1748
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- Publication type:
- Article
9
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 75, doi. 10.1002/cb.1726
- Publication type:
- Article