Consumers' Bayesian learning under Knightian uncertainty: An eye‐tracking analysis.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 569, doi. 10.1002/cb.1740
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2018 AND VI 17 AND IP 6
Results: 7
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Clothing style confidence: The development and validation of a multidimensional scale to explore product longevity.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 553, doi. 10.1002/cb.1739
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- Publication type:
- Article
3
Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 542, doi. 10.1002/cb.1738
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- Publication type:
- Article
4
It takes time to tango: The relative importance of values versus traits in consumer brand relationships.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 532, doi. 10.1002/cb.1737
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- Publication type:
- Article
5
Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 519, doi. 10.1002/cb.1736
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- Publication type:
- Article
6
Creating and interpreting brand authenticity: The case of a young brand.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 505, doi. 10.1002/cb.1735
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- Publication type:
- Article
7
Issue Information.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 6, p. 503, doi. 10.1002/cb.1681
- Publication type:
- Article