Works matching IS 14720817 AND DT 2016 AND VI 15 AND IP 6

Results: 11

Issue Information - TOC.

Published in:: Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 491, doi. 10.1002/cb.1547
Publication type:: Article

Issue Information - Info Page.

Published in:: Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 492, doi. 10.1002/cb.1548
Publication type:: Article

Facebook, self-disclosure, and brand-mediated intimacy: Identifying value creating behaviors.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 493, doi. 10.1002/cb.1586

By:

Hassan, Mahmud;
Mydock, Suni;
Pervan, Simon J.;
Kortt, Michael

Publication type:

Article

Brand placement disclosure effects on persuasion: The moderating role of consumer self-control.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 503, doi. 10.1002/cb.1587

By:

Janssen, Loes;
Fransen, Marieke L.;
Wulff, Rebecca;
Reijmersdal, Eva A.

Publication type:

Article

Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 516, doi. 10.1002/cb.1588

By:

Yan, Qiang;
Zhang, Lin;
Li, Yuxia;
Wu, Shuang;
Sun, Tingting;
Wang, Lingli;
Chen, Hejie

Publication type:

Article

Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 527, doi. 10.1002/cb.1589

By:

Spears, Nancy;
Ketron, Seth;
Ngamsiriudom, Waros

Publication type:

Article

An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 538, doi. 10.1002/cb.1591

By:

Chang, Hyo Jung (Julie);
O'Boyle, Michael;
Anderson, Ronald C.;
Suttikun, Chompoonut

Publication type:

Article

Perceived risk: an experimental investigation of consumer behavior when buying wine.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 549, doi. 10.1002/cb.1593

By:

Outreville, J. François;
Desrochers, Jean

Publication type:

Article

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 560, doi. 10.1002/cb.1594

By:

Nguyen, The Ninh;
Lobo, Antonio;
Nguyen, Hoang Long;
Phan, Thi Thu Hoai;
Cao, Tuan Khanh

Publication type:

Article

Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 571, doi. 10.1002/cb.1598

By:

Yu, Ying;
Jing, Fengjie;
Su, Chen Ting;
Zhou, Nan;
Nguyen, Bang

Publication type:

Article

Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children.

Published in:

Journal of Consumer Behaviour, 2016, v. 15, n. 6, p. 580, doi. 10.1002/cb.1599

By:

Naderer, Brigitte;
Matthes, Jörg;
Mestas, Manina

Publication type:

Article