Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 117, doi. 10.1002/cb.1530
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2016 AND VI 15 AND IP 2
Results: 10
1
2
Issue Information - TOC.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 97, doi. 10.1002/cb.1539
- Publication type:
- Article
3
The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 126, doi. 10.1002/cb.1551
- By:
- Publication type:
- Article
4
Segmenting initial fans of a new team: A taxonomy of sport early adopters.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 136, doi. 10.1002/cb.1558
- By:
- Publication type:
- Article
5
The values and motivations behind sustainable fashion consumption.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 149, doi. 10.1002/cb.1559
- By:
- Publication type:
- Article
6
Issue Information - Info Page.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 98, doi. 10.1002/cb.1540
- Publication type:
- Article
7
Salad = success and fries = failure? Conceptualizing and assessing self-control outcome measures in food decision-making research.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 99, doi. 10.1002/cb.1560
- By:
- Publication type:
- Article
8
Effects of different packages on food product contagion: The moderating roles of mood states and product-related information.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 163, doi. 10.1002/cb.1561
- By:
- Publication type:
- Article
9
Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 175, doi. 10.1002/cb.1562
- By:
- Publication type:
- Article
10
Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 2, p. 186, doi. 10.1002/cb.1563
- By:
- Publication type:
- Article