Advancing research on computer game consumption: A future research agenda.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 353, doi. 10.1002/cb.1557
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2015 AND VI 14 AND IP 6
Results: 6
1
2
Online identity construction: How gamers redefine their identity in experiential communities.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 399, doi. 10.1002/cb.1556
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- Publication type:
- Article
3
Country of origin and brand image influences on perceptions of online game quality.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 389, doi. 10.1002/cb.1554
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- Publication type:
- Article
4
Machinima: Extending brand reach.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 378, doi. 10.1002/cb.1552
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- Publication type:
- Article
5
How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 366, doi. 10.1002/cb.1553
- By:
- Publication type:
- Article
6
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 357, doi. 10.1002/cb.1555
- By:
- Publication type:
- Article