Back to consumption and production? Prosumers negotiating the WMG lockdown on YouTube.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 297, doi. 10.1002/cb.1520
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2015 AND VI 14 AND IP 5
Results: 6
1
2
Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 307, doi. 10.1002/cb.1521
- By:
- Publication type:
- Article
3
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 317, doi. 10.1002/cb.1522
- By:
- Publication type:
- Article
4
The satisfaction and stress of being a market maven: A social network perspective.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 325, doi. 10.1002/cb.1523
- By:
- Publication type:
- Article
5
Beauty or function? How different mass customization toolkits affect customers' process enjoyment.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 335, doi. 10.1002/cb.1524
- By:
- Publication type:
- Article
6
Should I plan? Planning effects on perceived effort and motivation in goal pursuit.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 5, p. 344, doi. 10.1002/cb.1525
- By:
- Publication type:
- Article