The need to have an opinion as a driver of consumer choice.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 92, doi. 10.1002/cb.1502
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2015 AND VI 14 AND IP 2
Results: 6
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Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 103, doi. 10.1002/cb.1503
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- Publication type:
- Article
3
Antecedents of young adults' materialistic values.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 115, doi. 10.1002/cb.1505
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- Publication type:
- Article
4
Children's consumption behavior in response to food product placements in movies.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 127, doi. 10.1002/cb.1507
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- Publication type:
- Article
5
Foreign brands in local cultures: A socio-cultural perspective of postmodern brandscapes.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 137, doi. 10.1002/cb.1508
- By:
- Publication type:
- Article
6
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 2, p. 71, doi. 10.1002/cb.1496
- By:
- Publication type:
- Article