'Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 112, doi. 10.1002/cb.1430
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2013 AND VI 12 AND IP 2
Results: 6
1
2
Message exposure with friends: The role of social context on attitudes toward prominently placed brands.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 102, doi. 10.1002/cb.1423
- By:
- Publication type:
- Article
3
Resistance to persuasion in an anti-consumption context: Biased assimilation of positive product information.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 93, doi. 10.1002/cb.1422
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- Publication type:
- Article
4
Direct or indirect comparative ads: The moderating role of information processing modes.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 133, doi. 10.1002/cb.1421
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- Publication type:
- Article
5
Challenges to attitude and behaviour change through persuasion.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 91, doi. 10.1002/cb.1429
- By:
- Publication type:
- Article
6
'It's a fix!' The mediative influence of the X Factor tribe on narrative transportation as persuasive process.
- Published in:
- Journal of Consumer Behaviour, 2013, v. 12, n. 2, p. 122, doi. 10.1002/cb.1424
- By:
- Publication type:
- Article