Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of 'green' products.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 381, doi. 10.1002/cb.1382
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2012 AND VI 11 AND IP 5
Results: 8
1
2
Need for touch and information processing strategies: An empirical examination.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 415, doi. 10.1002/cb.1393
- By:
- Publication type:
- Article
3
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 357, doi. 10.1002/cb.1379
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- Publication type:
- Article
4
Satisfaction in the context of customer co-production: A behavioral involvement perspective.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 347, doi. 10.1002/cb.1370
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- Publication type:
- Article
5
Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 406, doi. 10.1002/cb.1385
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- Publication type:
- Article
6
Active red sports car and relaxed purple-blue van: affective qualities predict color appropriateness for car types.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 368, doi. 10.1002/cb.1380
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- Publication type:
- Article
7
Satisfaction strength and intention to purchase a new product.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 391, doi. 10.1002/cb.1384
- By:
- Publication type:
- Article
8
Development and validation of the consumer disillusionment toward marketing activity scale.
- Published in:
- Journal of Consumer Behaviour, 2012, v. 11, n. 5, p. 339, doi. 10.1002/cb.1377
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- Publication type:
- Article