Works matching IS 14720817 AND DT 2012 AND VI 11 AND IP 3

Results: 10

Operatic flash mob: Consumer arousal, connectedness and emotion.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 244, doi. 10.1002/cb.384

By:

Grant, Philip Stanley;
Bal, Anjali;
Parent, Michael

Publication type:

Article

Social smokers: Smoking motivations, behavior, vulnerability, and responses to antismoking advertising.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 207, doi. 10.1002/cb.1373

By:

Debevec, Kathleen;
Diamond, William D.

Publication type:

Article

Perceived helpfulness of online consumer reviews: The role of message content and style.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 234, doi. 10.1002/cb.1372

By:

Schindler, Robert M.;
Bickart, Barbara

Publication type:

Article

Customer reactions to encountering consecutive service failures.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 217, doi. 10.1002/cb.1376

By:

Wu, Cou‐Chen;
Lo, Yu Husan

Publication type:

Article

Revisiting Western time orientations.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 189, doi. 10.1002/cb.1369

By:

Spears, Nancy;
Amos, Clinton

Publication type:

Article

Understanding 'silver' consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 179, doi. 10.1002/cb.382

By:

Kohlbacher, Florian;
Chéron, Emmanuel

Publication type:

Article

What if Web site editorial content and ads are in two different languages? A study of bilingual consumers' online information processing.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 198, doi. 10.1002/cb.1371

By:

Li, Cong;
Kalyanaraman, Sriram

Publication type:

Article

Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 264, doi. 10.1002/cb.1368

By:

Lwin, May O.;
Morrin, Maureen

Publication type:

Article

Chinese consumer ethnocentrism: A field experiment.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 252, doi. 10.1002/cb.1374

By:

Bi, Xiaogang;
Gunessee, Sailesh;
Hoffmann, Robert;
Hui, Wendy;
Larner, Jeremy;
Ma, Qing‐Ping;
Thompson, Frauke Mattison

Publication type:

Article

Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels.

Published in:

Journal of Consumer Behaviour, 2012, v. 11, n. 3, p. 225, doi. 10.1002/cb.391

By:

Veer, Ekant;
Rank, Tracy

Publication type:

Article