Consumers' perceptions of the dimensions of brand personality.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 290, doi. 10.1002/cb.355
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2011 AND VI 10 AND IP 5
Results: 7
1
2
The role of consumer ethical beliefs in product-harm crises.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 279, doi. 10.1002/cb.348
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- Publication type:
- Article
3
Brand personality, self-congruity, and preference: A knowledge structures approach.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 304, doi. 10.1002/cb.365
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- Publication type:
- Article
4
Sorry not today: Self and temporary consumption denial.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 267, doi. 10.1002/cb.347
- By:
- Publication type:
- Article
5
Moderating effects in consumers' perceptions of price unfairness.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 245, doi. 10.1002/cb.339
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- Publication type:
- Article
6
Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 255, doi. 10.1002/cb.338
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- Publication type:
- Article
7
Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers' e-trust building behaviours.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 5, p. 233, doi. 10.1002/cb.322
- By:
- Publication type:
- Article