Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology?
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 192, doi. 10.1002/cb.329
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2011 AND VI 10 AND IP 4
Results: 6
1
2
Message strength and persuasion when consumers imagine product usage.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 225, doi. 10.1002/cb.331
- By:
- Publication type:
- Article
3
Conspicuous consumption orientation: Conceptualisation, scale development and validation.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 216, doi. 10.1002/cb.364
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- Publication type:
- Article
4
The value of value: Further excursions on the meaning and role of customer value.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 179, doi. 10.1002/cb.328
- By:
- Publication type:
- Article
5
Brand signal quality of products in an asymmetric online information environment: An experimental study.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 169, doi. 10.1002/cb.327
- By:
- Publication type:
- Article
6
The moderating effects of purchase importance in customer satisfaction process: An empirical investigation.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 4, p. 205, doi. 10.1002/cb.330
- By:
- Publication type:
- Article