Exploring memory for product names advertised with humour.
- Published in:
- Journal of Consumer Behaviour, 2009, v. 8, n. 2/3, p. 135, doi. 10.1002/cb.278
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2009 AND VI 8 AND IP 2/3
Results: 5
1
2
Impulsive donation decisions during online browsing of charity websites.
- Published in:
- Journal of Consumer Behaviour, 2009, v. 8, n. 2/3, p. 116, doi. 10.1002/cb.277
- By:
- Publication type:
- Article
3
Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?
- Published in:
- Journal of Consumer Behaviour, 2009, v. 8, n. 2/3, p. 100, doi. 10.1002/cb.276
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- Publication type:
- Article
4
The importance of brands in the lunch-box choices of low-income British school children.
- Published in:
- Journal of Consumer Behaviour, 2009, v. 8, n. 2/3, p. 84, doi. 10.1002/cb.275
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- Publication type:
- Article
5
The meaning of style? Style reflexivity among Danish high school youths.
- Published in:
- Journal of Consumer Behaviour, 2009, v. 8, n. 2/3, p. 71, doi. 10.1002/cb.274
- By:
- Publication type:
- Article