Works matching IS 14720817 AND DT 2008 AND VI 7 AND IP 4/5

Results: 11

Neuromarketing and the perception of knowledge.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 415, doi. 10.1002/cb.260

By:

Butler, Michael J. R.

Publication type:

Article

Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 397, doi. 10.1002/cb.259

By:

Garcia, Justin R.;
Saad, Gad

Publication type:

Article

Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 368, doi. 10.1002/cb.258

By:

Foxall, Gordon R.

Publication type:

Article

How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 360, doi. 10.1002/cb.257

By:

Plassmann, Hilke;
Kenning, Peter;
Deppe, Michael;
Kugel, Harald;
Schwindt, Wolfram

Publication type:

Article

What they see is what they get? An fMRI-study on neural correlates of attractive packaging.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 342, doi. 10.1002/cb.256

By:

Stoll, Marco;
Baecke, Sebastian;
Kenning, Peter

Publication type:

Article

Examining the influence of fame in the presence of beauty: an electrodermal 'neuromarketing' study.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 331, doi. 10.1002/cb.255

By:

Gakhal, Baldeesh;
Senior, Carl

Publication type:

Article

The proactive brain: Using rudimentary information to make predictive judgments.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 319, doi. 10.1002/cb.254

By:

Bar, Moshe;
Neta, Maital

Publication type:

Article

Brains and brands: Developing mutually informative research in neuroscience and marketing.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 303, doi. 10.1002/cb.253

By:

Perrachione, Tyler K.;
Perrachione, John R.

Publication type:

Article

Neuroethics of neuromarketing.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 293, doi. 10.1002/cb.252

By:

Murphy, Emily R.;
Illes, Judy;
Reiner, Peter B.

Publication type:

Article

A current overview of consumer neuroscience.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 272, doi. 10.1002/cb.251

By:

Hubert, Mirja;
Kenning, Peter

Publication type:

Article

A manifesto for neuromarketing science.

Published in:

Journal of Consumer Behaviour, 2008, v. 7, n. 4/5, p. 263, doi. 10.1002/cb.250

By:

Senior, Carl;
Lee, Nick

Publication type:

Article