Being the same and different: A model explaining new product adoption.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 3, p. 249, doi. 10.1002/cb.249
- By:
- Publication type:
- Article
Works matching IS 14720817 AND DT 2008 AND VI 7 AND IP 3
Results: 5
1
2
Market mavenism and consumer self-confidence.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 3, p. 239, doi. 10.1002/cb.248
- By:
- Publication type:
- Article
3
The influence of evidence type and product involvement on message-framing effects in advertising.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 3, p. 222, doi. 10.1002/cb.247
- By:
- Publication type:
- Article
4
The role of cognition and affect in the formation of customer satisfaction judgements concerning service recovery encounters.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 3, p. 210, doi. 10.1002/cb.246
- By:
- Publication type:
- Article
5
Retail brand extension--perceived fit, risks and trust.
- Published in:
- Journal of Consumer Behaviour, 2008, v. 7, n. 3, p. 189, doi. 10.1002/cb.245
- By:
- Publication type:
- Article