Global Political Marketing – The Future and Aspirations of Political Marketing.
- Published in:
- 2025
- By:
- Publication type:
- Editorial
Works matching IS 14707853 AND DT 2025 AND VI 67 AND IP 2/3
Results: 12
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Who vs. what? Consistency of a politician's brand in shaping voters' preferences.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 261, doi. 10.1177/14707853241304341
- By:
- Publication type:
- Article
3
The challenge for political personal branding - The democratic leader paradox.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 282, doi. 10.1177/14707853251314658
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- Publication type:
- Article
4
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 217, doi. 10.1177/14707853251314305
- By:
- Publication type:
- Article
5
Populism and political marketing: Is the discipline still relevant?
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 242, doi. 10.1177/14707853241309765
- By:
- Publication type:
- Article
6
Discovering AI-driven purposeful political brand content to influence the voters' attitude.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 296, doi. 10.1177/14707853241309294
- By:
- Publication type:
- Article
7
Political branding of parties and leaders: A bibliometric clustered analysis of two decades.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 341, doi. 10.1177/14707853251321567
- By:
- Publication type:
- Article
8
How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016, 2018, and 2020 elections.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 314, doi. 10.1177/14707853241304282
- By:
- Publication type:
- Article
9
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 189, doi. 10.1177/14707853241302670
- By:
- Publication type:
- Article
10
Measuring prime ministerial brands: Exploring Needham's framework for assessing the UK's Boris Johnson and the Greek Kyriakos Mitsotakis.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 174, doi. 10.1177/14707853241276963
- By:
- Publication type:
- Article
11
From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 154, doi. 10.1177/14707853241268642
- By:
- Publication type:
- Article
12
The future of political marketing: New bridges and faster, more dangerous roads.
- Published in:
- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 148, doi. 10.1177/14707853241264118
- By:
- Publication type:
- Article