Effect of branching middle responses in dichotomous scales on web surveys.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 589, doi. 10.1177/14707853241268207
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- Publication type:
- Article
Works matching IS 14707853 AND DT 2024 AND VI 66 AND IP 5
Results: 9
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Exploring the impact of giving free food samples and loyalty cards on sustainable food choices: A stepped wedge trial in workplace food outlets.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 650, doi. 10.1177/14707853241264242
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- Publication type:
- Article
3
The power of specific emotion analysis in predicting donations: A comparative empirical study between sentiment and specific emotion analysis in social media.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 610, doi. 10.1177/14707853241261248
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- Article
4
Qualitative research in the metaverse, a primer.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 543, doi. 10.1177/14707853241255473
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- Publication type:
- Article
5
Not seeing the wood for the trees: Influences on random forest accuracy.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 559, doi. 10.1177/14707853241255469
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- Publication type:
- Article
6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 631, doi. 10.1177/14707853241251954
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- Publication type:
- Article
7
Semiotic protocols for cultural trend analysis in strategic communication: Brand cases from the telecommunications sector.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 567, doi. 10.1177/14707853241250287
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- Publication type:
- Article
8
The urge to splurge: Differentiating unplanned and impulse purchases.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 519, doi. 10.1177/14707853241229671
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- Publication type:
- Article
9
Examining final comment questions with requests for written and oral answers.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 5, p. 550, doi. 10.1177/14707853241229329
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- Publication type:
- Article