Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 397, doi. 10.1177/14707853211055048
- By:
- Publication type:
- Article
Works matching IS 14707853 AND DT 2022 AND VI 64 AND IP 3
Results: 7
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A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 420, doi. 10.1177/14707853211072817
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- Publication type:
- Article
3
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 306, doi. 10.1177/14707853211050916
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- Publication type:
- Article
4
Customer Experience: Extracting Topics From Tweets.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 334, doi. 10.1177/14707853211047515
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- Publication type:
- Article
5
A Brand Like a Friend—How Brand Likeability Influences Brand Perception.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 295, doi. 10.1177/14707853211039190
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- Publication type:
- Article
6
Greener than Others? Exploring Generational Differences in Green Purchase Intent.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 376, doi. 10.1177/14707853211034108
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- Publication type:
- Article
7
The cultural influences of narrative content on consumers' perceptions of helpfulness.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 3, p. 354, doi. 10.1177/14707853211023033
- By:
- Publication type:
- Article