The future isn't what it used to be: Research in the age of evidence.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Works matching IS 14707853 AND DT 2020 AND VI 62 AND IP 3
Results: 9
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Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 288, doi. 10.1177/1470785320915686
- By:
- Publication type:
- Article
3
Over-time variation in individual's customer satisfaction scores.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 262, doi. 10.1177/1470785320907538
- By:
- Publication type:
- Article
4
Demystifying engagement: Chinese advertising practitioners' perspective.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 314, doi. 10.1177/1470785320905273
- By:
- Publication type:
- Article
5
Predicting brand equity by text-analyzing annual reports.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 300, doi. 10.1177/1470785319883201
- By:
- Publication type:
- Article
6
Internationalization of cultural products: The influence of soft power.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 335, doi. 10.1177/1470785319871473
- By:
- Publication type:
- Article
7
Determinants of Chinese consumers' purchase intentions for luxury goods.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 369, doi. 10.1177/1470785319853674
- By:
- Publication type:
- Article
8
Predicting the helpfulness of online customer reviews: The role of title features.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 272, doi. 10.1177/1470785318819979
- By:
- Publication type:
- Article
9
Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 350, doi. 10.1177/1470785318799909
- By:
- Publication type:
- Article