How the linguistic characteristics of a brand name can affect its luxury appeal.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 567, doi. 10.2501/IJMR-2017-032
- By:
- Publication type:
- Article
Works matching IS 14707853 AND DT 2017 AND VI 59 AND IP 5
Results: 10
1
2
Labelling and direction of slider questions: Results from web survey experiments.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 601, doi. 10.2501/IJMR-2017-033
- By:
- Publication type:
- Article
3
Ideal and maximum length for a web survey.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 557, doi. 10.2501/IJMR-2017-039
- By:
- Publication type:
- Article
4
Reflections on the future of the market research industry: is market research having its 'Kodak moment'?
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 553, doi. 10.2501/IJMR-2017-043
- By:
- Publication type:
- Article
5
Response to 'Rating places: a statistical exploration'.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 551, doi. 10.2501/IJMR-2017-042
- By:
- Publication type:
- Article
6
Web survey methodology.
- Published in:
- 2017
- By:
- Publication type:
- Book Review
7
Economic value for university services: Modelling and heterogeneity analysis.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 671, doi. 10.2501/IJMR-2017-046
- By:
- Publication type:
- Article
8
The NLS-based grey Bass model for simulating new product diffusion.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 655, doi. 10.2501/IJMR-2017-045
- By:
- Publication type:
- Article
9
Is mianzi the only face of Chinese consumers of wine? A typology of Chinese consumers of imported wine.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 625, doi. 10.2501/IJMR-2017-044
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 5, p. 541, doi. 10.2501/IJMR-2017-041
- By:
- Publication type:
- Article