Works matching IS 14707853 AND DT 2016 AND VI 58 AND IP 6
Results: 8
A demonstration of structural choice modelling in a market research context.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 859, doi. 10.2501/IJMR-2016-020
- By:
- Publication type:
- Article
Young Syrian consumer styles.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 835, doi. 10.2501/IJMR-2016-040
- By:
- Publication type:
- Article
How brands grow: part two.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
A comparison of self-organising maps and principal components analysis.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 815, doi. 10.2501/IJMR-2016-039
- By:
- Publication type:
- Article
How local/global is your brand?
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 795, doi. 10.2501/IJMR-2016-046
- By:
- Publication type:
- Article
Comparing association grids and 'pick any' lists for measuring brand attributes.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 779, doi. 10.2501/IJMR-2016-052
- By:
- Publication type:
- Article
Importance-performance analysis: common misuse of a popular technique.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
Editorial.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 6, p. 767, doi. 10.2501/IJMR-2016-050
- By:
- Publication type:
- Article