The psychology of fear in organisations: how to transform anxiety into well-being, productivity and innovation.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 5
Results: 11
1
2
Brand psychology: consumer perceptions, corporate reputations.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
3
The brand likeability scale.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 777, doi. 10.2501/IJMR-2015-063
- By:
- Publication type:
- Article
4
Eliminating order effects in association tasks without using randomisation.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 759, doi. 10.2501/IJMR-2015-062
- By:
- Publication type:
- Article
5
Using choice experiments to find double jeopardy patterns.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 743, doi. 10.2501/IJMR-2015-061
- By:
- Publication type:
- Article
6
A new approach to network analysis for brand positioning.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 727, doi. 10.2501/IJMR-2015-060
- By:
- Publication type:
- Article
7
New conjoint approaches to scaling brand equity and optimising share of preference prediction.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 701, doi. 10.2501/IJMR-2015-059
- By:
- Publication type:
- Article
8
The influence of Bill Schlackman on qualitative research.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 677, doi. 10.2501/IJMR-2015-058
- By:
- Publication type:
- Article
9
Tainted love.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 673, doi. 10.2501/IJMR-2015-057
- By:
- Publication type:
- Article
10
The power of brand love.
- Published in:
- 2015
- By:
- Publication type:
- Opinion
11
Researching voting intentions: the BPC/MRS enquiry.
- Published in:
- 2015
- By:
- Publication type:
- Proceeding