Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 4
Results: 9
Measuring Service Performance: Practical Research for Better Quality.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Relating brand equity and customer equity.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 631, doi. 10.2501/IJMR-2015-050
- By:
- Publication type:
- Article
Grounding consumer-brand engagement.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 605, doi. 10.2501/IJMR-2015-049
- By:
- Publication type:
- Article
Value co-creation.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 571, doi. 10.2501/IJMR-2015-012
- By:
- Publication type:
- Article
Fit for purpose? The impact of between-wave engagement strategies on response to a longitudinal survey.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 533, doi. 10.2501/IJMR-2015-046
- By:
- Publication type:
- Article
What market researchers should know about mobile surveys.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 521, doi. 10.2501/IJMR-2015-045
- By:
- Publication type:
- Article
Does every opinion count?
- Published in:
- 2015
- By:
- Publication type:
- Opinion
Editorial.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
The best times to call in a mobile phone survey.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 4, p. 555, doi. 10.2501/IJMR-2015-047
- By:
- Publication type:
- Article