Humanizing Big Data: Marketing at the Meeting of Social Science and Consumer Insight.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 3
Results: 13
1
2
Making conjoint behavioural.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 495, doi. 10.2501/IJMR-2015-039
- By:
- Publication type:
- Article
3
Impact 2015 (MRS annual conference), Grange Tower Bridge Hotel, London, 17-18 March 2015.
- Published in:
- 2015
- Publication type:
- Proceeding
4
The voice of the Chinese customer.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 459, doi. 10.2501/IJMR-2015-037
- By:
- Publication type:
- Article
5
Factors associated with the production of word of mouth.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 439, doi. 10.2501/IJMR-2015-036
- By:
- Publication type:
- Article
6
A gamification effect in longitudinal web surveys among children and adolescents.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 413, doi. 10.2501/IJMR-2015-035
- By:
- Publication type:
- Article
7
Can a non-probabilistic online panel achieve question quality similar to that of the European Social Survey?
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 395, doi. 10.2501/IJMR-2015-034
- By:
- Publication type:
- Article
8
The elicitation capabilities of qualitative projective techniques in political brand image research.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 357, doi. 10.2501/IJMR-2015-033
- By:
- Publication type:
- Article
9
An investigation of variation in brand growth and decline across categories.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 347, doi. 10.2501/IJMR-2015-032
- By:
- Publication type:
- Article
10
How not to assess advertising effects.
- Published in:
- 2015
- By:
- Publication type:
- Opinion
11
Response to comments on 'When "significant" is not significant'.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 339, doi. 10.2501/IJMR-2015-030
- By:
- Publication type:
- Article
12
Can MAD replace significance tests?
- Published in:
- 2015
- By:
- Publication type:
- Opinion
13
Editorial.
- Published in:
- 2015
- By:
- Publication type:
- Editorial