Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 2
Results: 11
The Anatomy of Humbug: How to Think Differently about Advertising.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
But what will people think?
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 313, doi. 10.2501/IJMR-2015-024
- By:
- Publication type:
- Article
SRA Annual Conference, 8 December 2014, British Library, London.
- Published in:
- 2015
- Publication type:
- Conference Paper/Materials
The competitive landscape for leisure.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 277, doi. 10.2501/IJMR-2015-019
- By:
- Publication type:
- Article
Measuring the degree of corporate social media use.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 257, doi. 10.2501/IJMR-2015-018
- By:
- Publication type:
- Article
Why the level-free forced-choice binary measure of brand benefit beliefs works so well.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 239, doi. 10.2501/IJMR-2014-048
- By:
- Publication type:
- Article
Effect of using different labels for the scales in a web survey.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 225, doi. 10.2501/IJMR-2014-028
- By:
- Publication type:
- Article
Yes-no answers versus check-all in self-administered modes.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 203, doi. 10.2501/IJMR-2015-014a
- By:
- Publication type:
- Article
Exploring the drivers of status consumption for the wedding occasion.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 179, doi. 10.2501/IJMR-2015-017
- By:
- Publication type:
- Article
Addressing the market research skills gap.
- Published in:
- 2015
- By:
- Publication type:
- Opinion
Editorial.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 2, p. 167, doi. 10.2501/IJMR-2015-015
- By:
- Publication type:
- Article