Works matching IS 14707853 AND DT 2014 AND VI 56 AND IP 6

Results: 9

    • Product longevity.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 757, doi. 10.2501/UMR-2014-052
      By:
      • Haryanto, Jony Oktavian;
      • Moutinho, Luiz
      Publication type:
      Article

    • Ethics in Qualitative Research (2nd edn).

      Published in:
      2014
      By:
      • Alexander, Matthew
      Publication type:
      Book Review

    • Influences of co-creation on brand experience.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 807, doi. 10.2501/IJMR-2014-016
      By:
      • Nysveen, Herbjørn;
      • Pedersen, Per Egil
      Publication type:
      Article

    • Assessment of brand equity measures.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 783, doi. 10.2501/IJMR-2014-037
      By:
      • Rong Huang;
      • Sarigollu, Emine
      Publication type:
      Article

    • A comparison of ABS mail and RDD surveys for measuring consumer attitudes.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 737, doi. 10.2501/IJMR-2014-017
      By:
      • Elkasabi, Mahmoud;
      • Suzer-Gurtekin, Z. Tuba;
      • Lepkowski, James M.;
      • Uiyoung Kim;
      • Curtin, Richard;
      • McBee, Rebecca
      Publication type:
      Article

    • The importance of rank for shorter, smarter surveys.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 717, doi. 10.2501/IJMR-2014-038
      By:
      • Findlay, Kyle;
      • Hofmeyr, Jan;
      • Louw, Alice
      Publication type:
      Article

    • Consumer literacy.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 709, doi. 10.2501/IJMR-2014-051
      By:
      • Himmelweit, Samuel Mohun
      Publication type:
      Article

    • Mobile Market Research, 2014.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 705, doi. 10.2501/IJMR-2014-050
      By:
      • Poynter, Ray
      Publication type:
      Article

    • Editorial.

      Published in:
      International Journal of Market Research, 2014, v. 56, n. 6, p. 695, doi. 10.2501/IJMR-2014-049
      By:
      • Mouncey, Peter
      Publication type:
      Article