Works matching IS 14707853 AND DT 2014 AND VI 56 AND IP 6

Results: 9

Ethics in Qualitative Research (2nd edn).

Published in:

2014

By:

Alexander, Matthew

Publication type:

Book Review

Influences of co-creation on brand experience.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 807, doi. 10.2501/IJMR-2014-016

By:

Nysveen, Herbjørn;
Pedersen, Per Egil

Publication type:

Article

Assessment of brand equity measures.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 783, doi. 10.2501/IJMR-2014-037

By:

Rong Huang;
Sarigollu, Emine

Publication type:

Article

Product longevity.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 757, doi. 10.2501/UMR-2014-052

By:

Haryanto, Jony Oktavian;
Moutinho, Luiz

Publication type:

Article

A comparison of ABS mail and RDD surveys for measuring consumer attitudes.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 737, doi. 10.2501/IJMR-2014-017

By:

Elkasabi, Mahmoud;
Suzer-Gurtekin, Z. Tuba;
Lepkowski, James M.;
Uiyoung Kim;
Curtin, Richard;
McBee, Rebecca

Publication type:

Article

The importance of rank for shorter, smarter surveys.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 717, doi. 10.2501/IJMR-2014-038

By:

Findlay, Kyle;
Hofmeyr, Jan;
Louw, Alice

Publication type:

Article

Consumer literacy.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 709, doi. 10.2501/IJMR-2014-051

By:

Himmelweit, Samuel Mohun

Publication type:

Article

Mobile Market Research, 2014.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 705, doi. 10.2501/IJMR-2014-050

By:

Poynter, Ray

Publication type:

Article

Editorial.

Published in:

International Journal of Market Research, 2014, v. 56, n. 6, p. 695, doi. 10.2501/IJMR-2014-049

By:

Mouncey, Peter

Publication type:

Article