Improving surveys with paradata: analytic uses of process information.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2014 AND VI 56 AND IP 5
Results: 9
1
2
Social word of mouth.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 673, doi. 10.2501/IJMR-2014-045
- By:
- Publication type:
- Article
3
Validation of the customer-based corporate reputation scale in a retail context.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 655, doi. 10.2501/IJMR-2014-044
- By:
- Publication type:
- Article
4
The word-of-mouth phenomenon in the social media era.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 631, doi. 10.2501/IJMR-2014-043
- By:
- Publication type:
- Article
5
Readership measurement in the digital age.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 609, doi. 10.2501/IJMR-2014-042
- By:
- Publication type:
- Article
6
When 'significant' is not significant.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 591, doi. 10.2501/IJMR-2014-041
- By:
- Publication type:
- Article
7
The quest for persuasive advertising.
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 571, doi. 10.2501/IJMR-2014-040
- By:
- Publication type:
- Article
8
Academic researchers are from Mars...
- Published in:
- 2014
- By:
- Publication type:
- Opinion
9
When detecting significant differences may not be enough...
- Published in:
- International Journal of Market Research, 2014, v. 56, n. 5, p. 561, doi. 10.2501/IJMR-2014-038a
- By:
- Publication type:
- Article