Numbers rule your world: the hidden influence of probability and statistics on everything you do.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2012 AND VI 54 AND IP 2
Results: 12
1
2
Scientific realism: what 'neuromarketing' can and can't tell us about consumers.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 287, doi. 10.2501/IJMR-54-2-287-290
- By:
- Publication type:
- Article
3
Social: the new space for market research innovation.
- Published in:
- 2012
- By:
- Publication type:
- Product Review
4
Real-time Experience Tracking gets closer to the truth.
- Published in:
- 2012
- By:
- Publication type:
- Proceeding
5
New visions: capturing digital data and market research.
- Published in:
- 2012
- By:
- Publication type:
- Opinion
6
How respondents use verbal and numeric rating scales.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 261, doi. 10.2501/IJMR-54-2-261-282
- By:
- Publication type:
- Article
7
The impact of two-stage highly interesting questions on completion rates and data quality in online marketing research.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 241, doi. 10.2501/IJMR-54-2-241-260
- By:
- Publication type:
- Article
8
Using supermarket loyalty card data to analyse the impact of promotions.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 221, doi. 10.2501/IJMR-54-2-221-240
- By:
- Publication type:
- Article
9
Developing a visceral market learning capability for new product development.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 199, doi. 10.2501/IJMR-54-2-199-220
- By:
- Publication type:
- Article
10
Researching children: are we getting it right?
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 177, doi. 10.2501/IJMR-54-2-177-198
- By:
- Publication type:
- Article
11
Make or break: a simple non-compensatory customer satisfaction model.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
12
Editorial.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 2, p. 151, doi. 10.2501/IJMR-54-2-151-158
- By:
- Publication type:
- Article