From prime time to my time: audience measurement in the digital age.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2010 AND VI 52 AND IP 4
Results: 11
1
2
Authenticity: what consumers really want.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
3
The heterogeneous best-worst choice method in market research.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 533, doi. 10.2501/S1470785309201430
- By:
- Publication type:
- Article
4
Statistical alchemy.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 511, doi. 10.2501/S1470785309201429
- By:
- Publication type:
- Article
5
Quantification of transcripts from depth interviews, open-ended responses and focus groups.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 483, doi. 10.2501/S1470785309201417
- By:
- Publication type:
- Article
6
Product usage and firm-generated word of mouth.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 459, doi. 10.2501/S1470785309201405
- By:
- Publication type:
- Article
7
The effects of product-harm crisis on brand performance.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 443, doi. 10.2501/S1470785309201399
- By:
- Publication type:
- Article
8
Do growing brands win younger consumers?
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 433, doi. 10.2501/S1470785309201387
- By:
- Publication type:
- Article
9
Incorporating demographics into discrete choice analysis.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 431, doi. 10.2501/S1470785309201375
- By:
- Publication type:
- Article
10
Existentialism--a school of thought based on a conception of the absurdity of the universe.
- Published in:
- 2010
- By:
- Publication type:
- Opinion
11
Editorial.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 419, doi. 10.2501/S1470785309201351
- By:
- Publication type:
- Article