Energy: igniting brands to drive enterprise value.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 25, doi. 10.1177/147078530704900106
- By:
- Publication type:
- Article
Works matching IS 14707853 AND DT 2007 AND VI 49 AND IP 1
Results: 12
1
2
The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 95, doi. 10.1177/147078530704900109
- By:
- Publication type:
- Article
3
Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4).
- Published in:
- 2007
- By:
- Publication type:
- Letter
4
Uncertain judgements: eliciting experts' probabilities.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
5
Conjoint respondents as adaptive decision makers.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 117, doi. 10.1177/147078530704900110
- By:
- Publication type:
- Article
6
International marketing research.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
7
Media proliferation and the demand for new forms of research.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 15, doi. 10.1177/147078530704900105
- By:
- Publication type:
- Article
8
Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4).
- Published in:
- 2007
- By:
- Publication type:
- Letter
9
Segmenting food markets.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 71, doi. 10.1177/147078530704900108
- By:
- Publication type:
- Article
10
Roots marketing: the marketing research opportunity.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 47, doi. 10.1177/147078530704900107
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 1, doi. 10.1177/147078530704900101
- By:
- Publication type:
- Article
12
The commercial-academic divide: never the twain shall meet?
- Published in:
- International Journal of Market Research, 2007, v. 49, n. 1, p. 9, doi. 10.1177/147078530704900102
- By:
- Publication type:
- Article