Researching customer satisfaction and loyalty.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2006 AND VI 48 AND IP 5
Results: 10
1
2
Utilising surveys for finding improvement areas for customer satisfaction along the supply chain.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 623, doi. 10.1177/147078530604800509
- By:
- Publication type:
- Article
3
Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 601, doi. 10.1177/147078530604800508
- By:
- Publication type:
- Article
4
The relationship between corporate websites and brand equity: A conceptual framework and research agenda.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 575, doi. 10.1177/147078530604800507
- By:
- Publication type:
- Article
5
Application of projective techniques in an e-business research context: A response to 'Projective techniques in market research -- valueless subjectivity or insightful reality?'.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 551, doi. 10.1177/147078530604800506
- By:
- Publication type:
- Article
6
The prevalence and usefulness of market research: An empirical investigation into 'background' versus 'decision' research.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 525, doi. 10.1177/147078530604800505
- By:
- Publication type:
- Article
7
Looking for the emotional unconscious in advertising.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 515, doi. 10.1177/147078530604800504
- By:
- Publication type:
- Article
8
Response to 'The trouble with marketing research is marketing researchers' by Nigel F. Piercy (IJMR, 48, 3).
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 512, doi. 10.1177/147078530604800503
- By:
- Publication type:
- Article
9
Writing stuff -- why bother?
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 511, doi. 10.1177/147078530604800502
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- 2006
- By:
- Publication type:
- Editorial