Marketing Research (2nd edn).
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2006 AND VI 48 AND IP 2
Results: 10
1
2
Advertising Works 13.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
3
Competitive market analysis from a demand approach.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 193, doi. 10.1177/147078530604800207
- By:
- Publication type:
- Article
4
Evaluating advertising effects on brand perceptions: incorporating prior knowledge.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 179, doi. 10.1177/147078530604800206
- By:
- Publication type:
- Article
5
Context effects and context maps for positioning.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 155, doi. 10.1177/147078530604800205
- By:
- Publication type:
- Article
6
Attitude formation online: How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 139, doi. 10.1177/147078530604800204
- By:
- Publication type:
- Article
7
Using investment-based techniques to prove the 'bottom line' value of research and give CEOs what they want.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 117, doi. 10.1177/147078530604800203
- By:
- Publication type:
- Article
8
Response to 'We can do better' by Don Schultz (IJMR, 47, 6).
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 115, doi. 10.1177/147078530604800202
- By:
- Publication type:
- Article
9
Commercialisation of childhood? The ethics of research with primary school children.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
10
Editorial.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 109
- By:
- Publication type:
- Article