New consumer marketing: managing a living demand system.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2005 AND VI 47 AND IP 2
Results: 7
1
2
Cases as configurations: using combinatorial and fuzzy logic to analyse marketing data.
- Published in:
- International Journal of Market Research, 2005, v. 47, n. 2, p. 205, doi. 10.1177/147078530504700202
- By:
- Publication type:
- Article
3
Sales promotions effects on consumer-based brand equity.
- Published in:
- International Journal of Market Research, 2005, v. 47, n. 2, p. 179, doi. 10.1177/147078530504700205
- By:
- Publication type:
- Article
4
Comparing response distributions of offline and online data collection methods.
- Published in:
- International Journal of Market Research, 2005, v. 47, n. 2, p. 163, doi. 10.1177/147078530504700203
- By:
- Publication type:
- Article
5
Online focus groups.
- Published in:
- International Journal of Market Research, 2005, v. 47, n. 2, p. 131, doi. 10.1177/147078530504700204
- By:
- Publication type:
- Article
6
Analysing customer satisfaction data: a comparison of regression and artificial neural networks.
- Published in:
- International Journal of Market Research, 2005, v. 47, n. 2, p. 121, doi. 10.1177/147078530504700201
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2005
- By:
- Publication type:
- Editorial