Editorial.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 141
- Publication type:
- Article
Works matching IS 14707853 AND DT 2002 AND VI 44 AND IP 2
Results: 9
1
2
Tracking advertising and monitoring brands.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
From brand vision to brand revaluation: strategically building and sustaining brands.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
4
Small sample market research.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 235, doi. 10.1177/147078530204400205
- By:
- Publication type:
- Article
5
What 'Healthy-Living' means to consumers: trialling a new qualitative research technique.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 223, doi. 10.1177/147078530204400206
- By:
- Publication type:
- Article
6
Attitudes towards customer satisfaction measurement in the retail sector.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 213, doi. 10.1177/147078530204400201
- By:
- Publication type:
- Article
7
I hear you knocking . . . can advertising reach everybody in the target audience?
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 193, doi. 10.1177/147078530204400203
- By:
- Publication type:
- Article
8
Repositioning research: a new MR language model.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 2, p. 163, doi. 10.1177/147078530204400204
- By:
- Publication type:
- Article
9
Inspiring the organisation to act: a business in denial.
- Published in:
- 2002
- By:
- Publication type:
- Case Study