Identity, consumption and narratives of socialization.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 75, doi. 10.1177/1470593108100062
- By:
- Publication type:
- Article
Works in Marketing Theory, 2009, Vol 9, Issue 1
Results: 15
1
2
Towards the holy grail of defining 'brand'.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 101, doi. 10.1177/1470593108100063
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- Publication type:
- Article
3
Branding in the post-internet era.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 141, doi. 10.1177/1470593108100071
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- Publication type:
- Article
4
When brands get branded.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 131, doi. 10.1177/1470593108100069
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- Publication type:
- Article
5
Brands as relationship facilitators in consumer markets.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 127, doi. 10.1177/1470593108100068
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- Publication type:
- Article
6
The cultural codes of branding.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 123, doi. 10.1177/1470593108100067
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- Publication type:
- Article
7
Integrating brand, retailer and end-customer perspectives.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 137, doi. 10.1177/1470593108100070
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- Publication type:
- Article
8
From goods to service branding: An integrative perspective.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 107, doi. 10.1177/1470593108100064
- By:
- Publication type:
- Article
9
Serving 'The Guest': Günther Anders at the Grand Seaside Hotel.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 55, doi. 10.1177/1470593108100061
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- Publication type:
- Article
10
Brand community in search of theory: An endless spiral of ambiguity.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 119, doi. 10.1177/1470593108100066
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- Publication type:
- Article
11
Towards an identity-based branding.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 113, doi. 10.1177/1470593108100065
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- Publication type:
- Article
12
Corporate branding and brand architecture: a conceptual framework.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 39, doi. 10.1177/1470593108100060
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- Publication type:
- Article
13
The foundations of relationship marketing: reciprocity and trade relations.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 9, doi. 10.1177/1470593108100058
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- Publication type:
- Article
14
Towards new conceptualizations of branding: theories of the middle range.
- Published in:
- Marketing Theory, 2009, v. 9, n. 1, p. 95, doi. 10.1177/1470593108100057
- By:
- Publication type:
- Article
15
In memoriam - Barbara B. Stern: (Co-Editor of Marketing Theory, 2000-2008).
- Published in:
- 2009
- By:
- Publication type:
- Obituary