A concept in search of a stronger foundation: Three ideal types of place brand architectures.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 279, doi. 10.1362/146934719X15774562877737
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2019 AND VI 19 AND IP 3/4
Results: 7
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A review of measuring brand equity with emphasis on the role of price premium.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 253, doi. 10.1362/146934719X15774562877728
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- Publication type:
- Article
3
Responding to change and customer value improvement: Pragmatic advice to banks.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 235, doi. 10.1362/146934719X15774562877719
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- Publication type:
- Article
4
Achieving sustainable competitive advantage through brand makeover.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 213, doi. 10.1362/146934719X15774562877700
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- Publication type:
- Article
5
Consumer scepticism: A systematic review of literature.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 189, doi. 10.1362/146934719X15774562877683
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- Publication type:
- Article
6
Scarcity promotions: Customers' negative experiential journey.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 161, doi. 10.1362/146934719X15633618140873
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- Publication type:
- Article
7
If it is love, can I get my money back? A critical review of the brand love literature.
- Published in:
- Marketing Review, 2019, v. 19, n. 3/4, p. 147, doi. 10.1362/146934719X15774562877782
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- Publication type:
- Article